Our sunglasses are sustainable, stylish, thoughtfully designed for your adventures and discovery. They are also an excuse, a means to an end, a trojan horse wrapped in commerce to give us a reason to tell you this: worship the sun.
You were not born to live out your life in front of this hopeless little screen. As you sit here, flicking your thumb into oblivion, you neglect your true nature.
Your roots dance back a hundred thousand years to the rhythm of sun up and sun down, the ebb and flow of tides and the turning cycle of the seasons. Only in the last decade has this false idol of phone light entered our lives - a little blue-light box demanding our attention at every moment of every day. Promos and pings and the algorithm all conspiring to optimize our human experience into oblivion.
But we can resist. Awaken your instincts and attenuate to Nature: see the clouds brewing on the horizon, hear the chatter of a clean creek, smell the wet soil.
Sun worship is the radical act of awakening to nature: to bask under the miraculous, massive ball of fusion that rises and rages each day and beams down every watt of energy you and me and all life needs to thrive. So don your shades and grab your pack or paddle or trusty feet and step out into nature's cathedral.
Turn off, tune out, go outside. Grab some sunglasses that get you out there.
- Team Sunski