We are a Proudly California brand. Our heart breaks as we watch megafires sweep across the forests and communities we love. In the face of an accelerating climate crisis, we want to recognize the wildland firefighters and forest personnel who are working in hard and dangerous conditions to protect the people and the land.
Throughout fire season, we offered firefighters and forest service workers free and at-cost pairs of our protective Treeline or Tera Alpine sunglasses. As they work protect our people and planet, the least we can do is ensure they’ve got the gear to do the job better and more comfortably.
UPDATE Nov 2024: Thank you so much for all of your support! We’re hibernating this program for the winter but check back with us next year!
Firefighters in Treelines!
